Friday, November 7th
Welcome and Registration
This is a mini-workshop about introducing yourself and also learning how to be present and attentive during the very few minutes a writer has when talking with industry professionals and others during different types of opportunities to talk about your project such as a wedding, funeral, special event or networking meet up. Trainers: Dan Fauci & Jennifer S. Wilkov
Saturday, November 8th
Mini-Workshop: Why Should They Listen to You?
Learn to speak about your book, your qualifications and yourself with clarity, authenticity and purpose. Connect with your audience so they listen to your message, and feel the importance of it that you want them to feel. Find out how to use your posture, gestures, facial expressions and voice to enhance your message and hold your audience’s attention. Techniques for remembering what you want to say and managing nervousness will also be discussed.
Practice Your Book Pitch With the Pros
Each participant will give the trainers a 1-minute dissertation about their project. You will be timed and you will be cut off at 1-minute. The training industry panel will then provide approximately 5 – 6 minutes of feedback for each individual participant following their 1-minute presentation about their project — identifying what worked and what didn’t and one tip to help the participant adjust it. We will work through all participants on Saturday with a 1-hour lunch break. Trainers: Lane Shefter Bishop, Katharine Sands, Dan Fauci, Nancy Tetraux, and Jennifer S. Wilkov.
Mini-Workshop: Demystifying Social Media – Creating Your Social Calendar
Social media can be overwhelming. Really overwhelming. But it can also bring your book marketing to the next level – the level of the next bestseller. Think your 14-year old can manage your social media presence? Think again.
In this 45-minute workshop, evaluate the major social media platforms (think Facebook, Twitter, Pinterest, LinkedIn, and a blog) through an interactive discussion and discover what you should post about, how often you should post, how to track and measure success, and how to make the most of your time. Gain the social media know-how to get you on the right path by learning simple tips and tricks to get you working smarter, not harder, on your social media.
Best-Selling Author Roundtable Discussion
This evening event will be after a short dinner break (45 minutes) and will start around 7pm for 90 minutes. It will includes 3 – 4 best-selling authors from various genres with nonfiction, fiction and children’s book authors. This will include a 10-minute interview with each author about how they became a best-selling author, how they maintain their bestseller status, and 2 tips they can share with the participants from their journeys of being a bestseller. The roundtable will then open for participants to have an open discussion with these writers where you will be able to ask questions and learn more about a best-selling writing career from these authors. Invitees: Vincent Zandri and more to be announced shortly
Sunday, November 9th
Mini-Workshop: Online PR, Press Kits and Publicity: How to Create Buzz for Your Book
Discover how to motivate the media to create buzz for your book! In this session filled with actionable tips and techniques, you’ll learn why PR is one of the quickest, most effective, and enduring tools for accelerating your visibility in the market. Find out how agencies and publicists work, when you need one – and when you don’t. Learn about the latest tools writers need to get the media’s attention, how to position yourself or your story for media coverage, and how to create your online Press Room, press releases and social media campaigns. A special guest trainer will be onsite for this session you won’t want to miss!
Peer-to-Peer Pitch Session
After hearing the feedback from Saturday’s session with the trainers, having the discussion with the best-selling authors on Saturday night and going through the mini-workshops with Dan, Nancy and Jennifer, this is the participants’ opportunity to revise and practice their 1-minute pitch in groups of 5. It gives you a chance to coach each other and listen to how the pitches are changing based on what you are each learning. (Core trainers will be in the room to assist participants.)
Mini-Workshop: Search Engine Optimization – How to Make Google® Work For You
Master the art of visibility by understanding how to leverage search engine optimization techniques. Learn how to appear on the first page of Google® and why it pays for you as an author and writer to grasp the insights required for you to drive readers, Hollywood and the media to your books and projects. Special guest trainer Jimmy Park of Techwood Consulting, who has worked on the 12-12-12 Concert, with the Robin Hood Foundation, and on other creative projects big and small, will reveal what you need to know to generate the visibility you need to become the next bestseller.
Industry Guest Session
This is a unique opportunity for participants to address a group of up to 20 professionals from the book publishing, speaking and media industries including the best-selling authors from Saturday night plus literary agents, publicists, editors, booksellers, speaker bureau reps, media interviewers, television/Hollywood producers and others who will listen to each 1-minute answer to the question “So what’s your book about” and provide feedback for the participants (5 will give feedback for each participant) about what worked and what didn’t. Each participant’s 1-minute presentation will be videotaped. At the end of all participant 1-minute presentations and feedback, we will have a roundtable discussion with the industry professionals, with each one sharing their one tip for how participants can best approach them with their projects and anything each professional would like to offer participants as a next step (based on what they’ve just heard from them). Participants will also have an opportunity to ask questions during this time.