Friday, November 8th
Welcome and Registration
This is a mini-workshop about introducing yourself and also learning how to be present and attentive during the very few minutes a writer has when talking with industry professionals and others during different types of opportunities to talk about your project such as a wedding, funeral, special event or networking meet up. Trainers: Dan Fauci & Jennifer S. Wilkov
Saturday, November 9th
Mini-Workshop: Demystifying Social Media – Creating Your Social Calendar
Social media can be overwhelming. Really overwhelming. But it can also bring your book marketing to the next level – the level of the next bestseller. Think your 14-year old can manage your social media presence? Think again.
In this 45-minute workshop, evaluate the major social media platforms (think Facebook, Twitter, Pinterest, LinkedIn, and a blog) through an interactive discussion and discover what you should post about, how often you should post, how to track and measure success, and how to make the most of your time. Gain the social media know-how to get you on the right path by learning simple tips and tricks to get you working smarter, not harder, on your social media.
Mini-Workshop: Get More YES’s – Speak With the Poise, Passion, & Persuasive Power of a Broadway Actor
Maria Guida shares actors’ performance strategies that build trust and enhance credibility, to help you persuade your listeners as you market your book — and whenever it counts. She will share techniques from the actors toolkit to help you enhance your stage presence, confidence, authority, vocal dynamics, and rehearsal techniques that focus the mind and help you appear completely spontaneous and authentic. Find out how to project star quality to get the results you want as you promote your writing.
Practice Your Book Pitch With the Pros
Each participant will give the trainers a 1-minute dissertation about their project. You will be timed and you will be cut off at 1-minute. The training industry panel will then provide approximately 5 – 6 minutes of feedback for each individual participant following their 1-minute presentation about their project — identifying what worked and what didn’t and one tip to help the participant adjust it. We will work through all participants on Saturday with a 1-hour lunch break. Trainers: Lane Shefter Bishop, Katharine Sands, Dan Fauci, Maria Guida, Jennifer S. Wilkov and Marc Harty.
Best-Selling Author Roundtable Discussion
This evening event will be after a short dinner break (45 minutes) and will start around 7pm for 90 minutes. It will includes 3 – 4 best-selling authors from various genres with nonfiction, fiction and children’s book authors. This will include a 10-minute interview with each author about how they became a best-selling author, how they maintain their bestseller status, and 2 tips they can share with the participants from their journeys of being a bestseller. The roundtable will then open for participants to have an open discussion with these writers where you will be able to ask questions and learn more about a best-selling writing career from these authors. Invitees: Vincent Zandri and more to be announced shortly
Sunday, November 10th
Mini-Workshop: 30 Minute PR in 5 Minutes or Less
Discover how to sell your book to the media. Learn to craft your online PR, publicity and press releases for media outlets and other partnership opportunities. Understand how PR works, what an individual writer needs to have before they approach a PR firm, why PR is important for writers who want to be bestsellers, and learn what publicity agencies do and what you can do on your own versus what you can do with an agency. Special guest trainer Marc Harty, the founder of 30 Minute PR, will be onsite for this special session you won’t want to miss! He’ll share actionable tips and techniques that can be consumed and implemented very quickly.
Peer-to-Peer Pitch Session
After hearing the feedback from Saturday’s session with the trainers, having the discussion with the best-selling authors on Saturday night and going through the mini-workshops with Dan, Maria and Marc, this is the participants’ opportunity to revise and practice their 1-minute pitch in groups of 5. It gives you a chance to coach each other and listen to how the pitches are changing based on what you are each learning. (Core trainers will be in the room to assist participants.)
Mini-Workshop: Search Engine Optimization – How to Make Google® Work For You
Master the art of visibility by understanding how to leverage search engine optimization techniques. Learn how to appear on the first page of Google® and why it pays for you as an author and writer to grasp the insights required for you to drive readers, Hollywood and the media to your books and projects. Special guest trainer Jimmy Park of Techwood Consulting, who has worked on the 12-12-12 Concert, with the Robin Hood Foundation, and on other creative projects big and small, will reveal what you need to know to generate the visibility you need to become the next bestseller.
Industry Guest Session
This is a unique opportunity for participants to address a group of up to 20 professionals from the book publishing, speaking and media industries including the best-selling authors from Saturday night plus literary agents, publicists, editors, booksellers, speaker bureau reps, media interviewers, television/Hollywood producers and others who will listen to each 1-minute answer to the question “So what’s your book about” and provide feedback for the participants (5 will give feedback for each participant) about what worked and what didn’t. Each participant’s 1-minute presentation will be videotaped. At the end of all participant 1-minute presentations and feedback, we will have a roundtable discussion with the industry professionals, with each one sharing their one tip for how participants can best approach them with their projects and anything each professional would like to offer participants as a next step (based on what they’ve just heard from them). Participants will also have an opportunity to ask questions during this time.