FRIDAY, NOVEMBER 4th
6:00PM-6:30PM – Welcome + Registration
6:30-9:30PM – Introducing Yourself
This is a mini-workshop about introducing yourself and also learning how to be present and attentive during the very few minutes a writer has when talking with industry professionals and others during different types of opportunities to talk about your project such as a wedding, funeral, special event or networking meet up. Trainers: Dan Fauci & Jennifer S. Wilkov
SATURDAY, NOVEMBER 5th
9:30–10:30AM – Mini-Workshop: Why Should They Listen to You?
Learn to speak about your book, your qualifications and yourself with clarity, authenticity and purpose. Connect with your audience so they listen to your message, and feel the importance of it that you want them to feel. Find out how to use your posture, gestures, facial expressions and voice to enhance your message and hold your audience’s attention. Techniques for remembering what you want to say and managing nervousness will also be discussed. Trainer: Nancy Tetraux
11:00AM-3:00PM – Practice Your Pitch With the Pros
Each participant will give the trainers a 1-minute dissertation about their project. You will be timed and you will be cut off at 1-minute. The training industry panel will then provide approximately 5 – 6 minutes of feedback for each individual participant following their 1-minute presentation about their project — identifying what worked and what didn’t and one tip to help the participant adjust it. We will work through all participants on Saturday with a 1-hour lunch break. Trainers: Lane Shefter Bishop, Katharine Sands, Dan Fauci, Nancy Tetraux, and Jennifer S. Wilkov
3:00-4:00PM – How to Catch a Literary Agent’s Eye
Learn literary do’s and don’ts when dialoging with a literary agent about your project. Techniques for having a conversation beyond the pitch will also be discussed. Trainer: Katharine Sands
4:00-5:00PM – The Secrets to a Successful Hollywood Pitch
Hob-nobbing with the Hollywood set? Discover how to make a fast impression with a well-developed pitch for producers and developers of film and television projects. Understand how to engage the short attention spans of these industry pros and set your project apart from the zillions they are bombarded with each day. Includes tips for how to sell your project in a sentence. Trainer: Lane Shefter Bishop
5:15-6:00pm – Television: Pitches for Scripted & Unscripted Projects
Demystify the protocol for pitching scripted and unscripted projects for television. Gain insights into what a television producer/developer really wants to hear about your project and what materials you need to prepare in order to properly pitch it. Trainer: Lindsay Roth
6:45-8:30PM – Best-Selling Author/Scriptwriter Roundtable Discussion
This evening event will be after a short dinner break (45 minutes) and will start around 7pm for 90 minutes. It will includes 3–4 best-selling authors/scriptwriters from various genres with nonfiction, fiction and children’s books or projects. This will include a 10-minute interview with each writer about how they became a best-selling writer, how they maintain their bestseller status, and 2 tips they can share with the participants from their journeys of being a bestseller. The roundtable will then open for participants to have an open discussion with these writers where you will be able to ask questions and learn more about a best-selling writing career from these authors. Trainer: Vincent Zandri.
SUNDAY, NOVEMBER 6th
9:30–10:30AM – Mini-Workshop: Online PR, Press Kits + Publicity: How to Create Buzz for Your Book or Project
Discover how to motivate the media to create buzz for your book! In this session filled with actionable tips and techniques, you’ll learn why PR is one of the quickest, most effective, and enduring tools for accelerating your visibility in the market. Find out how agencies and publicists work, when you need one – and when you don’t. Learn about the latest tools writers need to get the media’s attention, how to position yourself or your story for media coverage, and how to create your online Press Room, press releases and social media campaigns. A special guest trainer will be onsite for this session you won’t want to miss! Trainer: Leann Garms
10:45–11:45AM – Mini-Workshop: Demystifying Social Media: Creating Your Social Calendar
Social media can be overwhelming. Really overwhelming. But it can also bring your book marketing to the next level – the level of the next bestseller. Think your 14-year old can manage your social media presence? Think again.
In this 45-minute workshop, evaluate the major social media platforms (think Facebook, Twitter, Pinterest, LinkedIn, and a blog) through an interactive discussion and discover what you should post about, how often you should post, how to track and measure success, and how to make the most of your time. Gain the social media know-how to get you on the right path by learning simple tips and tricks to get you working smarter, not harder, on your social media. Trainer: Joan Pelzer
11:45AM–1:00PM – Peer-to-Peer Pitch Session/VIP Sessions/Lunch
After hearing the feedback from Saturday’s session with the trainers, having the discussion with the best-selling authors on Saturday night and going through the mini-workshops with Dan, Nancy and Jennifer, this is the participants’ opportunity to revise and practice their 1-minute pitch in groups of 5. It gives you a chance to coach each other and listen to how the pitches are changing based on what you are each learning (core trainers will be in the room to assist participants).
1:15–2:00PM – Mini-Workshop: Search Engine Optimization: How to Make Google® Work For You
Master the art of visibility by understanding how to leverage search engine optimization techniques. Learn how to appear on the first page of Google®, how to breakthrough the clutter on Facebook, and why it pays for you as an author and writer to grasp the insights required for you to drive readers, Hollywood and the media to your books and projects. Special guest trainer Michael Tesalona of Bradford & Crabtree, who has worked on creative projects big and small, will reveal what you need to know to generate the visibility you need to become the next bestseller.
2:00-6:30PM – Industry Guest Session
This is a unique opportunity for participants to address a group of up to 20 professionals from the book publishing, speaking and media industries including the best-selling authors from Saturday night, plus literary agents, publicists, editors, booksellers, speaker bureau reps, media interviewers, television/Hollywood producers and others who will listen to each 1-minute answer to the question “So what’s your book or project about” and provide feedback for the participants (5 will give feedback for each participant) about what worked and what didn’t. Each participant’s 1-minute presentation will be videotaped. At the end of all participant 1-minute presentations and feedback, we will have a roundtable discussion with the industry professionals, with each one sharing their one tip for how participants can best approach them with their projects and anything each professional would like to offer participants as a next step (based on what they’ve just heard from them). Participants will also have an opportunity to ask questions during this time.
6:30-7:00PM – Wrap Up